tres
1st place winner of the denhart sustainability scholarship
A [gender neutral makeup] kit that creates a new look for a more sustainable future.
× TIMEFRAME: 14 WEEK PROJECT, 2023
× BRIEF: REDESIGN A PRODUCT WITH THE PRINCIPLES OF SUSTAINABILITY
× SKILLS: RESEARCH, SUSTAINABILITY (BOM, LCA), RENDERING, VIDEO EDITING
× PROGRAMS USED: PROCREATE, PREMIERE PRO, KEYSHOT, FIGMA
× GROUP MEMBERS: DORIS TAO, YIYUAN TANG
[TABLE OF CONTENTS]
INSIGHTS
OUR ETHOS
BENCHMARK: MAYBELLINE
ABOUT TRES
GALLERY
insights
early disposal
We did a personal waste project, a break down how much waste we produced on average over 7 weeks. We learned that a lot of products become waste before they are used up.
unrecyclable
From the personal waste project, we also learned that recyclables, compostable, and landfill waste all go to the same source. Makeup products also use a lot of comingled parts that can’t be recycled.
extreme waste
Based off our research, during 2018 in the US alone, 7.9 billion units of rigid plastic were created just for beauty and personal care products.
our ethos
we are not satisfied with improving a single product, we want to make an impact.
maximizing use
making everything reusable, durable, refillable, and customizable.
sustainable aesthetic
creating a zero-plastic material aesthetic trend without commingled materials. in a fast, consumer-oriented society, the best way to enlarge impact is to make it fashionable.
benchmark: maybelline
scope
we chose maybelline since it was a popular drugstore makeup brand. we analyzed both their most popular products and their green edition. we based the functional unit off of the expiration date. Though the green edition is cradle-to-cradle certified, the package is made with commingled parts that made recycling difficult.
overall functional unit: ~1 year of enhancing your appearance with application
scope: The entire process of the lifecycle for eyeshadow, foundation, mascara, lipstick, eyeliner, and eyebrow pencil excluding the cosmetic formula and glue from eyeshadow and brow pencil.
process tree
Based off the breakdown of the Maybelline products, I created this process tree to show all the materials used throughout the creation of the makeup all the way to landfill.
brand impression survey
We also did a survey to see what people thought of these products, and many people thought that the products were very unintuitive and there is too many products that can't be reasonably used before the expiration date.
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